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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / Theo B.C. Poiesz, W. Fred van Raaij. -- Cheltenham, UK : Edward Elgar , c2007. -- xi, 228 p. : ill. ; 24 cm. -- Includes bibliographical references (p. 216-220) and index. -- ISBN 9781843767725 ; (BA86045811) ; https://ci.nii.ac.jp/ncid/BA86045811
Author Heading(s): Poiesz, Theo ; Raaij, W. Fred van. -- Classification(s): LCC : HF5415.13 ; DC22 : 658.8/02. -- Subject Heading(s): LCSH : Marketing -- Management ; LCSH : Marketing -- Forecasting ; LCSH : Consumer behavior -- Forecasting ; LCSH : Strategic planning
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