@book{ BA81585607,
 author = "Cravens, David W. and Piercy, Nigel F.",
 title = "Strategic marketing",
 publisher = "McGraw-Hill",
 year = "2006",
 edition = "8th ed., international ed",
 series = "Irwin/McGraw-Hill series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA81585607"
}
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