内容説明
This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931-2004), a pioneering and distinguished teacher- scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.
目次
Foreword - Peter Clarke
Preface
Communication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind Singhal
Revisiting Diffusion Theory - James W Dearing and Gary Meyer
Communication Network Analysis and the Diffusion of Innovations - Thomas W Valente
Innovation as a Knowledge Generation and Transfer Process - Dorothy A Leonard
On Integrating Social Cognitive and Social Diffusion Theories - Albert Bandura
Social Marketing and the Broadening of Marketing Movement - Philip Kotler
Communication and Social Change in Developing Countries - Srinivas Melkote
Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny Adhikarya
Entertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana Elias
Everett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-Rogers
Indexes
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