Text ( visual ) : unmediated
Strategic marketing / David W. Cravens, Nigel F. Piercy. -- 8th ed. -- Boston, Mass. : McGraw-Hill/Irwin , c2006. -- xvii, 726 p. : ill. ; 26 cm. -- (Irwin/McGraw-Hill series in marketing). -- Includes indexes. -- ISBN 0072966343 ; (BA76572399) ; https://ci.nii.ac.jp/ncid/BA76572399
Author Heading(s): Cravens, David W. ; Piercy, Nigel F.. -- Classification(s): LCC : HF5415.135 ; DC22 : 658.8/02. -- Subject Heading(s): LCSH : Marketing -- Decision making ; LCSH : Marketing -- Management ; LCSH : Marketing -- Management -- Case studies
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