Media effects research : a basic overview

    • Sparks, Glenn Grayson

著者

    • Sparks, Glenn Grayson

書誌事項

Media effects research : a basic overview

Glenn G. Sparks

(The Wadsworth series in mass communication and journalism, . Research and theory)

Thomson/Wadsworth, c2006

2nd ed

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注記

Accompanied by an access code to InfoTrac college edition

Includes bibliographical references (p. 242) and indexes

内容説明・目次

内容説明

Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.

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