Managing business interfaces : marketing and engineering issues in the supply chain and internet domains

著者

書誌事項

Managing business interfaces : marketing and engineering issues in the supply chain and internet domains

edited by Amiya K. Chakravarty, Jehoshua Eliashberg

(International series in quantitative marketing, 16)

Springer, 2005, c2004

  • : pbk

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注記

Includes bibliographical references and index

"First softcover printing, 2005"--T.p. verso

内容説明・目次

内容説明

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

目次

  • Part 1: New Products and Existing Product Portfolio Management. 1. Investment in Facility Flexibility for Early Market Entry under Competitive Uncertainty
  • R.M. Franza, C. Gaimon. 2. Demand Modeling in Product Line Trimming: Substitutability and Variability
  • Juin-Kuan Chong, Teck-Hua Ho, C.S. Tang. Part 2: Supply Chain Coordination. 3. Coordinated Pricing and Production/Procurement Decision: A Review
  • C.A. Yano, S.M. Gilbert. 4. Contractual Relationships and Coordination in Distribution Channels
  • G. Iyer, V. Padmanabhan. 5. Quantity Discounts for Supply Chain Coordination
  • S. Chan Choi, Lei Lei, Qiang Wang. Part 3: Interfaces in the Internet Space. 6. Pricing Internet Service
  • R. Steinberg. 7. Usage Volume and Value Segmentation in Business Information Services
  • T.C.A. Bashyam, U.S. Karmarkar. 8. Collaboration in E-Business: Technology and Strategy
  • A.K. Chakravarty. Part 4: Field Studies and Real-World Evidence. 9. Levers for Improving the NPD Time and Financial Performance
  • A. Bajaj, S. Kekre, K. Srinivasan. 10. Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design
  • K. Ravi Kumar, G.C. Hadjinicola. 11. The Marketing-Manufacturing Interface: Strategic Issues
  • U.S. Karmarkar, M.M. Lele.

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詳細情報

  • NII書誌ID(NCID)
    BA7268160X
  • ISBN
    • 038724378X
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    xi, 332 p.
  • 大きさ
    24 cm
  • 親書誌ID
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