Text ( visual ) : unmediated Building brands & believers : how to connect with consumers using archetypes / Kent Wertime. -- Singapore ; Hoboken, NJ : John Wiley & Sons , c2002. -- xvi, 267 p. : ill. ; 24 cm.. -- Includes bibliographical references (p. 255-258) and index. -- ISBN 0470820675 ; (BA66423461) ; https://ci.nii.ac.jp/ncid/BA66423461 Other Title(s): Building brands and believers. -- Author Heading(s): Wertime, Kent. -- Classification(s): LCC : HF5415.3 ; DC22 : 658.8/342. -- Subject Heading(s): LCSH : Brand choice ; LCSH : Marketing -- Psychological aspects ; LCSH : Consumer behavior ; LCSH : Archetype (Psychology)

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