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Managing business interfaces : marketing, engineering, and manufacturing perspectives / edited by Amiya K. Chakravarty, Jehoshua Eliashberg. -- Boston : Kluwer Academic Publishers , c2004. -- xi, 332 p. : ill. ; 24 cm. -- (International series in quantitative marketing). -- Includes bibliographical references and index. -- ISBN 1402076142 ; (BA66238357) ; https://ci.nii.ac.jp/ncid/BA66238357
Author Heading(s): Chakravarty, Amiya K. ; Eliashberg, Jehoshua. -- Classification(s): LCC : HD38.5 ; DC22 : 658. -- Subject Heading(s): LCSH : Business logistics ; LCSH : Product management -- Technological innovations ; LCSH : Design, Industrial -- Management ; LCSH : Manufacturing industries -- Technological innovations -- Management ; LCSH : Marketing -- Management
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