@book{ BA65479518,
 author = "Abplanalp, Peter A.",
 title = "Marktkommunikation und Konsumentenverhalten",
 publisher = "Social Strategies Publishers Co-operative Society",
 year = "1978",
 series = "Social strategies",
 number = "v. 7",
 URL = "https://ci.nii.ac.jp/ncid/BA65479518"
}
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