Preliminary research report

• 関連文献: 54件

Preliminary research report

Marketing Science Institute

• WorldCat

関連文献: 54件中  1-20を表示

• 1

  Comparison advertising : an historical retrospective

  by Stanley M. Ulanoff

  Marketing Science Institute 1975 Working paper , Preliminary research report

  所蔵館3館

• 2

  The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets

  by Ronald C. Curhan

  Marketing Science Institute 1974 Working paper , Preliminary research report

  所蔵館2館

• 3

  Effects of television advertising on consumer socialization

  by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant

  Marketing Science Institute [1974?] Working paper , Preliminary research report

  所蔵館1館

• 4

  Economic theory and the idea of marketing productivity

  by Robert L. Steiner

  Marketing Science Institute 1974 Working paper , Preliminary research report

  所蔵館1館

• 5

  Consumer problems and consumerism : analysis of calls to a consumer hot line

  Steven L. Diamond, Scott Ward, Ronald Faber

  Marketing Science Institute 1974 Working paper , Preliminary research report

  所蔵館1館

• 6

  Advertising's affective qualities and consumer response

  by Alvin J. Silk and Terry Vavra

  Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-100 , Working paper , Preliminary research report

  所蔵館1館

• 7

  A decision sequence analysis of developments in marketing communication

  by Michael L. Ray

  Marketing Science Institute 1974 Working paper , Preliminary research report

  所蔵館3館

• 8

  Decision analysis in the organization

  by Rex Brown

  Marketing Science Institute 1974 Working paper , Preliminary research report

  所蔵館3館

• 9

  Unobtrusive marketing research techniques

  by Michael L. Ray

  Marketing Science Institute 1973 Working paper , Preliminary research report

  所蔵館1館

• 10

  The future of catalog showrooms : growth and its challenges to management

  by Bert C. McCammon, Jr

  Marketing Science Institute 1973 Working paper , Preliminary research report

  所蔵館1館

• 11

  Public policy and the marketing practitioner : toward bridging the gap

  by Stephen A. Greyser

  Marketing Science Institute 1973 Working paper , Preliminary research report

  所蔵館1館

• 12

  Marketing communication and the hierarchy-of-effects

  by Michael L. Ray

  Marketing Science Institute 1973 Working paper , Preliminary research report

  所蔵館1館

• 13

  Consumer research and corrective advertising : a new approach

  by William L. Wilkie

  Marketing Science Institute 1973 Working paper , Preliminary research report

  所蔵館1館

• 14

  Measuring the "qualitative value" of medical journals as advertising vehicles

  by Alvin J. Silk and Michael L. Ray

  Marketing Science Institute 1973 Working paper , Preliminary research report

  所蔵館3館

• 15

  The impact of price forecasting on strategic planning : the case of petrochemicals

  by Robert B. Stobaugh and Phillip L. Townsend

  Marketing Science Institute 1973 Report / Marketing Science Institute no.P-71 , Working paper , Preliminary research report

  所蔵館2館

• 16

  The relationship of shelf space to unit sales : a review

  by Ronald C. Curhan

  Marketing Science Institute 1972 Working paper , Preliminary research report

  所蔵館1館

• 17

  Student attitudes toward business and marketing institutions and practices

  by Scott Ward and Greg Reale

  Marketing Science Institute 1972 Working paper , Preliminary research report

  所蔵館1館

• 18

  Marketing and marketing education : partners or parasites?

  by Robert D. Buzzell

  Marketing Science Institute 1972 Working paper , Preliminary research report

  所蔵館1館

• 19

  Marketing and economic performance : meaning and measurement

  by Robert D. Buzzell

  Marketing Science Institute 1972 Working paper , Preliminary research report

  所蔵館1館

• 20

  Advertising's standards and content : executives' perspective

  by Stephen A. Greyser and Bonnie B. Reece

  Marketing Science Institute 1972 Working paper , Preliminary research report

  所蔵館3館

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