Text ( visual ) : unmediated
Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy. -- New York : Free Press , c2003. -- xii, 356 p. : ill. ; 24 cm. -- Includes bibliographical references (p. 311-335) and index. -- ISBN 0684848678 ; (BA62862335) ; https://ci.nii.ac.jp/ncid/BA62862335
Author Heading(s): Hulbert, James M. ; Capon, Noel ; Piercy, Nigel F.. -- Classification(s): LCC : HF5415 ; DC21 : 658.8. -- Subject Heading(s): LCSH : Marketing ; LCSH : Marketing -- Management
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