Text ( visual ) : unmediated Big brands, big trouble : lessons learned the hard way / Jack Trout. -- New York : John Wiley & Sons , c2001. -- x, 223 p. ; 24 cm. -- Includes index. -- ISBN 0471414328 ; (BA57149223) ; https://ci.nii.ac.jp/ncid/BA57149223 Author Heading(s): Trout, Jack. -- Classification(s): LCC : HD69.B7 T759 ; DC21 : 658.8/27. -- Subject Heading(s): LCSH : Brand name products ; LCSH : Success in business ; LCSH : Competition

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