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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. -- 7th ed., international ed. -- : text ; : CD-ROM. -- Boston : McGraw-Hill/Irwin , c2002. -- xvi, 685 p. : ill. ; 26 cm. + 1 computer disk. -- (McGraw-Hill higher education ; McGraw-Hill series in marketing). -- Includes indexes. -- ISBN 0072429461 ; 0072429488 ; (BA56439294) ; https://ci.nii.ac.jp/ncid/BA56439294
Author Heading(s): Cravens, David W. ; Lamb, Charles W. ; Crittenden, Victoria Lynn. -- Classification(s): LCC : HF5415 ; DC21 : 658.8/02. -- Subject Heading(s): LCSH : Marketing -- Case studies
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