内容説明
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).
目次
PART I: AN INTRODUCTION 1. Corporate Strategy: An Introduction. 2. Strategic Management in Practice. PART II: STRATEGIC ANALYSIS 3. Analysing the Environment. 4. Resources, Competences, and Strategic Capability. 5. Stakeholder Expectations and Organisational Purposes. PART III: STRATEGIC CHOICE 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection. 9. Organisation Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change
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