Text ( visual ) : unmediated What is strategy, and does it matter? / Richard Whittington. -- 2nd ed. -- London : Thomson Learning , 2001. -- x, 151 p. : ill. ; 24 cm. -- Includes bibliographical references and index ; ISBN:9781861523778: Published by South-Western Cengage Learning. -- ISBN 9781861523778 ; (BA54749257) ; https://ci.nii.ac.jp/ncid/BA54749257 Author Heading(s): Whittington, Richard. -- Classification(s): LCC : HD30.28 ; DC20 : 658.4/012. -- Subject Heading(s): LCSH : Strategic planning