書誌事項

Consumer behavior

Roger D. Blackwell, Paul W. Miniard, James F. Engel

Harcourt College Publishers, c2001

9th ed

大学図書館所蔵 件 / 全11件

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注記

Includes bibliographical references and indexes

Publisher changed to South-Western

内容説明・目次

内容説明

A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.

「Nielsen BookData」 より

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