Text ( visual ) : unmediated
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. -- New York ; Tokyo : McGraw-Hill , 1996. -- xx, 700 p. : ill. ; 24 cm. -- (McGraw-Hill series in marketing ; McGraw-Hill international editions ; . Marketing and advertising series). -- Includes index. -- ISBN 0071148817 ; (BA45943102) ; https://ci.nii.ac.jp/ncid/BA45943102
Author Heading(s): Zeithaml, Valarie A. ; Bitner, Mary Jo. -- Classification(s): NDC9 : 673.9 ; LCC : HD9980.5 ; DC20 : 658.8. -- Subject Heading(s): LCSH : Service industries -- Marketing ; LCSH : Customer services ; LCSH : Marketing
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