TY - BOOK
AU - Zeithaml, Valarie A.
AU - Bitner, Mary Jo
TI - Services marketing
PB - McGraw-Hill
PY - 1996
T2 - McGraw-Hill series in marketing
T2 - McGraw-Hill international editions
VL - . Marketing and advertising series
EP - xx, 700 p.
UR - https://ci.nii.ac.jp/ncid/BA45943102
SN - 0071148817
ER -
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