@book{ BA45817312,
 author = "Guiltinan, Joseph P. and Paul, Gordon W. and Madden, Thomas J.",
 title = "Marketing management : strategies and programs",
 publisher = "McGraw-Hill Co.",
 year = "1997",
 edition = "6th ed., international ed",
 series = "McGraw-Hill series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA45817312"
}
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