%A Wilkie, William L. %A Olson, Jerry C. %A Monroe, Kent B. %A Mitchell, Andrew %A Bagozzi, Richard P. %A Tybout, Alice M. %A Kinnear, Thomas C. %A Curren, Mary T. %A Kiesler, Tina %A Kassarjian, Harold H. %T Advances in consumer research : proceedings of the Association for Consumer Research ... annual conference %I Association for Consumer Research %D 1979 %U https://ci.nii.ac.jp/ncid/BA44147167