Text ( visual ) : unmediated
Die Marketingorientierung von Vertriebsleitern als strategischer Erfolgsfaktor : eine theoretische Analyse und empirische Bestandsaufnahme in der Markenartikelindustrie / von Michael Lingenfelder. -- Berlin : Duncker & Humblot , 1990. -- xviii, 327 p. : ill. ; 24 cm. -- (Schriften zum Marketing ; Bd. 29). -- Includes bibliographical references (p. [255]-283). -- ISBN 3428070127 ; (BA44130222) ; https://ci.nii.ac.jp/ncid/BA44130222
Author Heading(s): Lingenfelder, Michael. -- Classification(s): LCC : HF5415.A2 ; LCC : HF5415.13. -- Subject Heading(s): LCSH : Marketing -- Germany -- Management ; LCSH : Brand name products -- Germany -- Marketing
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