Text ( visual ) : unmediated
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt. -- New York : Free Press , c1999. -- xix, 280 p. : ill. ; 25 cm. -- Includes bibliographical references (p. 255-265) and index. -- ISBN 0684854236 ; (BA42713161) ; https://ci.nii.ac.jp/ncid/BA42713161
Author Heading(s): Schmitt, Bernd H.. -- Classification(s): NDC9 : 675 ; LCC : HF5415.13 ; DC21 : 658.8/27. -- Subject Heading(s): LCSH : Brand name products -- Marketing ; LCSH : Corporate image
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