Description
This textbook offers a comprehensive guide to carrying out a research project in social psychology. With helpful suggestions and step-by-step guidance through every stage of the research process, the book challenges the reader throughout to tackle the key methodological and theoretical issues in conducting research.
Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described include: in-depth interviews; social representations of gender in the media; experimental studies of person perception and framing of risk; structured group observations; Kelly Repgrids; interaction diaries; and survey methods.
Doing Social Psychology is one of five books which form the core of The Open University's course Social Psychology: Personal Lives, Social Worlds.
Table of Contents
Introduction - Dorothy Miell and Margaret Wetherell
An Experimental Investigation of Primacy and Perseverance Effects in Person Perception - Patrick McGhee
Relationships, Social Networks and Social Interaction - Patrick McGhee With Dorothy Miell
An Exploration in Diary Methodologies
Structured Observation and the Investigation of Group Interaction - Carol Tindall and Peter Banister
Designing a Survey and Constructing a Questionnaire - Roger Sapsford
An Experimental Investigation of Framing Effects and Decision Making - Patrick McGhee
Glances into Personal Worlds - Carol Tindall
The Construction and Analysis of Repertory Grids
Social Representatives of Gender in the Media - Nicola Morant
Quantitative and Qualitative Content Analysis
Discovering Subjective Meanings - Jane Henry
Depth Interviewing
by "Nielsen BookData"