Text ( visual ) : unmediated
Advertising communications & promotion management / John R. Rossiter, Larry Percy. -- 2nd ed., international ed. -- Boston, Mass. : McGraw-Hill , 1998. -- xvi, 640 p. : ill. ; 26 cm. -- (McGraw-Hill series in marketing). -- Includes bibliographical references and indexes. -- ISBN 0071155147 ; (BA38449456) ; https://ci.nii.ac.jp/ncid/BA38449456
Author Heading(s): Rossiter, John R. ; Percy, Larry. -- Classification(s): LCC : HF5821 ; DC20 : 659.1. -- Subject Heading(s): LCSH : Advertising ; LCSH : Communication in marketing ; LCSH : Sales promotion
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