@book{ BA37675915,
 author = "Chandy, Rajesh K. and Tellis, Gerard J. and Marketing Science Institute",
 title = "Organizing for radical product innovation",
 publisher = "Marketing Science Institute",
 year = "1998",
 series = "Report / Marketing Science Institute",
 number = "no. 98-102",
 URL = "https://ci.nii.ac.jp/ncid/BA37675915"
}
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