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Market-led strategic change : transforming the process of going to market / Nigel Piercy. -- 2nd ed. -- Oxford : Butterworth-Heinemann , 1997. -- xiv, 665 p. : ill. ; 24 cm. -- "The Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series" ; "The Chartered Institute of Marketing"--Cover ; "Professional"--Cover ; Includes bibliographical references and index. -- ISBN 0750632852 ; (BA36585872) ; https://ci.nii.ac.jp/ncid/BA36585872
Author Heading(s): Piercy, Nigel F. ; Chartered Institute of Marketing. -- Classification(s): LCC : HF5415.13 ; DC21 : 658.8. -- Subject Heading(s): LCSH : Marketing -- Management
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