@book{ BA36585872,
 author = "Piercy, Nigel F. and Chartered Institute of Marketing",
 title = "Market-led strategic change : transforming the process of going to market",
 publisher = "Butterworth-Heinemann",
 year = "1997",
 edition = "2nd ed",
 URL = "https://ci.nii.ac.jp/ncid/BA36585872"
}
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