TY - BOOK
AU - Kirmani, Amna
AU - Sood, Sanjay
AU - Bridges, Sheri
AU - Marketing Science Institute
TI - The ownership effect in consumer responses to brand line stretches
PB - Marketing Science Institute
PY - 1997
T2 - Report / Marketing Science Institute
VL - no. 97-128
EP - 30 p.
UR - https://ci.nii.ac.jp/ncid/BA35738810
ER -
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