Text ( visual ) : unmediated
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. -- 4th ed. -- Chicago, Ill. : Irwin , c1997. -- xi, 211, 8 p. : ill. ; 24 cm. -- (The Irwin series in marketing). -- Includes bibliographical references and index. -- ISBN 0256214425 ; (BA33791346) ; https://ci.nii.ac.jp/ncid/BA33791346
Author Heading(s): Lehmann, Donald R. ; Winer, Russell S.. -- Classification(s): LCC : HF5415.13 ; DC20 : 658.8/02. -- Subject Heading(s): LCSH : Marketing -- United States -- Management
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