@book{ BA33791346,
 author = "Lehmann, Donald R. and Winer, Russell S.",
 title = "Analysis for marketing planning",
 publisher = "Irwin",
 year = "1997",
 edition = "4th ed",
 series = "The Irwin series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA33791346"
}
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