Noted for its clear and informative style, this acclaimed text provides an in-depth discussion of a limited, but crucial set of economic principles and concepts, then applies these tools of analysis to a wide variety of familiar situations. Heyne presents conceptually demanding material in a lively, often witty fashion that is both accessible and pertinent for beginning students. The goal of this text is to help students think by developing the key insights into economic theory and applying these insights to numerous real-world examples.

1. The Economic Way of Thinking. 2. Substitutes Everywhere: The Concept of Demand. 3. Opportunity Cost and the Supply of Goods. 4. Supply and Demand: A Process of Coordination. 5. Marginal Values and Economic Decisions. 6. Efficiency, Exchange, and Comparative Advantage. 7. Information, Middlemen, and Speculators. 8. Price Setting and the Question of Monopoly. 9. Price Searching. 10. Competition and Government Policy. 11. Profit. 12. The Distribution of Income. 13. Externalities and Conflicting Rights. 14. Markets and Government. 15. Inflation, Recession, Unemployment: An Introduction. 16. Production, Prices, and Aggregate Fluctuations. 17. The Supply of Money. 18. Demand-Side Economics. 19. Fiscal and Monetary Policy. 20. Supply-Side Perspectives. 21. National Policies and International Exchange. 22. Inflation, Recession, and Political Economy. 23. The Limitations of Economics. Glossary. Index.