Text ( visual ) : unmediated
Advertising communications & promotion management / John R. Rossiter, Larry Percy. -- 2nd ed. -- New York : McGraw-Hill , c1997. -- xvi, 640 p. : ill. ; 26 cm. -- (McGraw-Hill series in marketing). -- Includes bibliographical references and index. -- ISBN 007053943X ; (BA3037555X) ; https://ci.nii.ac.jp/ncid/BA3037555X
Author Heading(s): Rossiter, John R. ; Percy, Larry. -- Classification(s): NDC9 : 674 ; LCC : HF5821 ; DC20 : 659.1. -- Subject Heading(s): LCSH : Advertising ; LCSH : Communication in marketing ; LCSH : Sales promotion
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