@book{ BA3037555X,
 author = "Rossiter, John R. and Percy, Larry",
 title = "Advertising communications & promotion management",
 publisher = "McGraw-Hill",
 year = "1997",
 edition = "2nd ed",
 series = "McGraw-Hill series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA3037555X"
}
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