Text ( visual ) : unmediated Fundamentals of sport marketing / Brenda G. Pitts, David K. Stotlar. -- Morgantown, W.Va. : Fitness Information Technology , c1996. -- xix, 290 p. : ill. ; 27 cm. -- (Sport management library). -- Includes bibliographical references and index. -- ISBN 1885693028 ; (BA29569694) ; https://ci.nii.ac.jp/ncid/BA29569694 Author Heading(s): Pitts, Brenda G. ; Stotlar, David Kent. -- Classification(s): LCC : GV716 ; DC20 : 338.4/3796. -- Subject Heading(s): LCSH : Sports -- Marketing