Text ( visual ) : unmediated
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. -- New York : McGraw Hill , 1996. -- xx, 700 p. : ill., maps ; 25 cm. -- (McGraw-Hill series in marketing). -- Includes bibliographical references and index. -- ISBN 0070782504 ; (BA28335519) ; https://ci.nii.ac.jp/ncid/BA28335519
Author Heading(s): Zeithaml, Valarie A. ; Bitner, Mary Jo. -- Classification(s): LCC : HD9980.5 ; DC20 : 658.8. -- Subject Heading(s): LCSH : Service industries -- Marketing ; LCSH : Customer services ; LCSH : Marketing
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