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UK brand strategies : facing the competitive challenge / Alec Samways, Kate Whittome. -- London : Financial Times Business Information , c1994. -- viii, 142 p. : ill. ; 30 cm. -- (A Financial Times management report). -- ISBN 185334219X ; (BA25558506) ; https://ci.nii.ac.jp/ncid/BA25558506
Author Heading(s): Samways, Alec ; Whittome, Kate ; Financial Times Business Information Ltd. -- Classification(s): DC20 : 658.827. -- Subject Heading(s): LCSH : Brand name products -- Great Britain -- Marketing -- Management ; LCSH : Product management -- Great Britain ; LCSH : Market surveys -- Great Britain
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