@book{ BA25558506,
 author = "Samways, Alec and Whittome, Kate and Financial Times Business Information Ltd",
 title = "UK brand strategies : facing the competitive challenge",
 publisher = "Financial Times Business Information",
 year = "1994",
 series = "A Financial Times management report",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA25558506"
}
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