Text ( visual ) : unmediated The applied art of analyzing a decision / by Rex V. Brown, Andrew S. Kahr and Cameron R. Peterson. -- Cambridge, Mass. : Marketing Science Institute , 1973. -- 87 p. ; 28 cm. -- (Report / Marketing Science Institute ; no.73-100). -- "Research program, Technical report". -- (BA2545026X) ; https://ci.nii.ac.jp/ncid/BA2545026X Author Heading(s): Brown, Rex V. ; Kahr, Andrew S. ; Peterson, Cameron