Strategic alliances : an entrepreneurial approach to globalization

書誌事項

Strategic alliances : an entrepreneurial approach to globalization

Michael Y. Yoshino, U. Srinivasa Rangan

Harvard Business School Press, 1995

大学図書館所蔵 件 / 全68件

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注記

Includes index

内容説明・目次

内容説明

Analyzes the role of alliances in achieving global competitiveness. The text proposes a framework for creating alliances and offers practicable insights for managers planning to forge and maintain alliances.

目次

  • Part 1 Alliances old and new: the world of alliances
  • a tale of two alliance companies. Part 2 Global competition and strategic alliances: strategic logic of alliances
  • forging strategic alliances - a roadmap. Part 3 Managing strategic alliances: managing alliances - challenges and tasks, the job of the alliance manager, the role of top management
  • managing corporate alliances. Part 4 From alliances to networks: next frontier - managing the global network corporation.

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