Text ( visual ) : unmediated
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. -- New York : McGraw-Hill , c1995. -- xx, 554 p. : ill. ; 24 cm. -- (McGraw-Hill series in marketing). -- Includes bibliographical references and indexes. -- ISBN 0070134472 ; (BA2490051X) ; https://ci.nii.ac.jp/ncid/BA2490051X
Author Heading(s): Douglas, Susan P. ; Craig, C. Samuel. -- Classification(s): LCC : HF1416 ; DC20 : 658.8/48 ; DC22 : 658.84. -- Subject Heading(s): LCSH : Export marketing -- Management ; LCSH : Export marketing -- Management -- Case studies
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