@book{ BA2490051X,
 author = "Douglas, Susan P. and Craig, C. Samuel",
 title = "Global marketing strategy",
 publisher = "McGraw-Hill",
 year = "1995",
 series = "McGraw-Hill series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA2490051X"
}
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