Text ( visual ) : unmediated
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. -- 5th ed. -- : alk. paper ; : pbk. : International ed.. -- New York : McGraw-Hill , c1994. -- xvi, 480 p. : ill. ; 24 cm. -- (McGraw-Hill series in marketing). -- Includes bibliographical references and index. -- ISBN 0070489718 ; 0071133224 ; (BA22671615) ; https://ci.nii.ac.jp/ncid/BA22671615
Author Heading(s): Guiltinan, Joseph P. ; Paul, Gordon W.. -- Classification(s): LCC : HF5415.13 ; DC20 : 658.8. -- Subject Heading(s): LCSH : Marketing -- Management
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