@book{ BA22671615,
 author = "Guiltinan, Joseph P. and Paul, Gordon W.",
 title = "Marketing management : strategies and programs",
 publisher = "McGraw-Hill",
 year = "1994",
 edition = "5th ed",
 series = "McGraw-Hill series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA22671615"
}
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