The Barclays guide to marketing for the small business

    • Rogers, Len

著者

    • Rogers, Len

書誌事項

The Barclays guide to marketing for the small business

Len Rogers

(Barclays small business series)

B. Blackwell, 1990

  • : pbk.

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 218-219)

内容説明・目次

内容説明

An introduction to marketing for people who have recently started or who intend to start and run their own business. It explains the key aspects of marketing in a practical straight-forward way, including: how to plan products and services for specific markets; how to define your target market; how to price; where and how to start your operations and, when you employ others, how to get everyone involved in marketing; the best distribution policy to adopt, how to develop a structural sales presentation that can be adopted by anyone who sells for you; the use of simply produced sales literature and price lists; when quoting for business, how to turn a quotation into a selling proposal, and examples of good and bad marketing from a variety of businesses.

目次

1. Introduction. 2. Democratic Russia. 3. Soviet Power. 4. The Debate on October. 5. The Battle on a Military Front. 6. The Battle on a Cultural Front. 7. Conclusion References and Glossary Guide to Further Reading.

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