Pricing : making profitable decisions

書誌事項

Pricing : making profitable decisions

Kent B. Monroe

(McGraw-Hill series in marketing)

McGraw-Hill Pub. Co., c1990

2nd ed

大学図書館所蔵 件 / 全8件

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注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints

目次

Part I: Introduction. Part II: Prices and Demand. Part III: Determining Relevant Costs for Pricing. Part IV: Developing Pricing Strategies. Part V: Administering the Pricing Function. Part VI: Special Topics on Pricing. Part VII: Recommendations.

「Nielsen BookData」 より

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詳細情報

  • NII書誌ID(NCID)
    BA21791010
  • ISBN
    • 0070427828
  • LCCN
    90005565
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    xxiv, 502 p.
  • 大きさ
    25 cm
  • 分類
  • 件名
  • 親書誌ID
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