Text ( visual ) : unmediated
Marketing research and knowledge development : an assessment for marketing management / John G. Myers, William F. Massy, Stephen A. Greyser. -- Englewood Cliffs, N.J. : Prentice-Hall , c1980. -- xiv, 306 p. : ill. ; 24 cm. -- Includes bibliographical references and index. -- ISBN 0135576865 ; (BA20993789) ; https://ci.nii.ac.jp/ncid/BA20993789
Author Heading(s): Myers, John G. ; Massy, William F. ; Greyser, Stephen A.. -- Classification(s): LCC : HF5415.2 ; DC19 : 658.8/3973. -- Subject Heading(s): LCSH : Marketing research -- United States
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