Text ( visual ) : unmediated
International marketing : a cultural approach / Jean-Claude Usunier. -- : pbk. -- Englewood Cliffs, N.J. : Prentice Hall , 1993. -- xiii, 494 p. : ill. ; 24 cm. -- Includes bibliographical references and indexes. -- ISBN 0131945807 ; (BA20854658) ; https://ci.nii.ac.jp/ncid/BA20854658
Author Heading(s): Usunier, Jean-Claude. -- Classification(s): LCC : HF1416 ; DC20 : 658.8/48. -- Subject Heading(s): LCSH : Export marketing -- Social aspects ; LCSH : International business enterprises -- Social aspects ; LCSH : Intercultural communication
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