TY - BOOK
AU - Belch, George E. (George Eugene)
AU - Lutz, Richard John
AU - Marketing Science Institute
TI - A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance
PB - Marketing Science Institute
PY - 1982
T2 - Report / Marketing Science Institute
VL - no. 82-107
EP - 36 p.
UR - https://ci.nii.ac.jp/ncid/BA20691666
ER -
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