@book{ BA20691666,
 author = "Belch, George E. (George Eugene) and Lutz, Richard John and Marketing Science Institute",
 title = "A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance",
 publisher = "Marketing Science Institute",
 year = "1982",
 series = "Report / Marketing Science Institute",
 number = "no. 82-107",
 URL = "https://ci.nii.ac.jp/ncid/BA20691666"
}
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