Text ( visual ) : unmediated
Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries / Jean J. Boddewyn ; foreword by Norman Vale. -- alk paper. -- Westport, Conn. : Quorum Books , 1992. -- xiv, 234 p. : ill. ; 25 cm. -- Includes bibliographical references (p. 18-20) and index. -- ISBN 089930723X ; (BA19634858) ; https://ci.nii.ac.jp/ncid/BA19634858
Author Heading(s): Boddewyn, J. J. (Jean J.). -- Classification(s): LCC : HF5834 ; DC20 : 338.4/76591 ; NDC7 : 674.02. -- Subject Heading(s): LCSH : Advertising -- Self-regulation
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